List of products by brand Relevant Play™

WABA Fun was founded in 2003 to provide children with awesome toys to encourage imaginative, open-ended play and to invite thei…

Relevant Play (formerly WABA Fun) Inspiring Smartivity® for Kids of All Ages

WABA Fun was founded in 2003 to provide children with awesome toys to encourage imaginative, open-ended play and to invite their minds to explore, create and learn. We believe creativity, innovation, and inspiration are natural for children, when they are provided the right tools for play. We are also passionate about making play and learning exceedingly fun.

With this vision, we brought to market numerous, award-winning toys to nurture the creative genius that naturally lies inside all children, including Kinetic Sand, Bubber, Shape-It!, Sand Paint, Dino Dig, and most recently, Mad Mattr.